Providing interior designers with the tools to
win more projects.
These are not a PDF a template you fill in and forget about. They’re not a course you watch.
These are self-guided tools that teaches you the thinking, then helps you build - and you walk away with something ready to use.
These have been built by an interior designer, for interior designers - created from the framework I used to close over $15M in design-and-construct projects in 12 months - so you can walk into every client conversation with clarity, confidence, and the tools to win the work you deserve.
Done-for-you sales and pitching guides, tools & templates - all wrapped in one.
“The gap between a great designer and a thriving design business isn’t talent - it’s the ability to sell with confidence and intention.”
— Leona Coe
THE REAL PROBLEM
You were trained to design spaces.
Not to sell them.
Most interior designers are exceptional at their craft and find the sales conversation deeply uncomfortable. That disconnect is costing you clients, margin, and momentum.
Do these sound familiar?
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You know you’re undercharging, but you don’t have the language to position your value in a way that holds under pressure.
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When a client says “we need to think about it” or “that’s more than we expected,” you hesitate - or worse, discount.
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Every pitch feels like starting from scratch. You’re winging conversations that should be predictable and winnable.
Just launched
Just launched
The complete system for interior designers who are done losing work they should have won.
You already know what's happening.
The discovery calls where the conversation drifted and the project went elsewhere. The proposals where the client went quiet - then chose someone cheaper. The fees you second-guessed before you even sent them. The scope that crept, the brief that blurred, the project that cost you more than it made you.
None of that happened because your design work wasn't good enough.
It happened because the moments around the work - the conversations, the positioning, the pricing, the process - weren't working as hard as you are.
The CDS Toolkit for Interior Designers changes that.
Each CDS tool is an interactive, self-guided experience. You'll learn the framework, work through the thinking, and produce something personalised to your studio - in one session.
This is every tool I’ve built in one place - built from the framework used to close over $15M in design-and-construct projects in 12 months, and designed to support every moment that determines whether you win the work or watch it go to someone else.
From the first discovery call to the final fee, you'll have the structure, the language, and the confidence to show up differently - and win more consistently.
What's inside:
Ask Better Questions - so every discovery call becomes a conversion tool.
Brief vs Scope - so every project starts aligned and stays profitable.
Know Your Value - so your pricing reflects what your work is actually worth.
Fee Calculator - so you never guess a number again.
Speak Their Language - so residential and commercial clients both feel like you're speaking directly to them. The
Designer Clarity Bundle - so you always know where to focus and what to fix.
Valued at $248. Yours for $197.
The work you do is exceptional. It's time the business around it matched.
Everything you need to stop losing work you should have won.
Most interior designers don't lose projects because of their design skills.
They lose them because of what happens before the work begins.
The discovery call where they didn't ask the right questions. The proposal where the client didn't understand the value. The fee they hesitated over - and quoted too low. The brief that was never properly separated from the scope. The message that didn't speak to what the client actually cared about.
Every one of those moments is a decision point.
And every one of them can be the difference between winning the project - and watching it go to someone else.
The CDS Toolkit for Interior Designers gives you the complete system to win at every one of them.
This is every CDS tool, in one place - structured, fillable, and ready to use from the moment you download it. No reinventing the wheel. No guessing. No more walking away from projects you should have won.
What's Inside:
Ask Better Questions Turn every discovery call into a confident, high-conversion conversation. Know exactly what to ask, when to ask it, and how to handle objections without losing your authority or your nerve.
Brief vs Scope Stop scope creep before it starts. Define what's in, what's out, and what success looks like for both sides - so every project starts aligned and stays profitable.
Know Your Value Build a structured, repeatable pricing framework so you stop guessing, stop apologising, and start charging in alignment with the transformation you deliver.
Fee Calculator Turn your pricing into a system. Build your fee automatically using your phases, resources, and complexity - and walk into every proposal with a number you can stand behind.
Speak Their Language / Residential & Commercial The complete messaging system for both sectors. Understand what residential and commercial clients are actually buying, and tell the story that makes you the obvious choice - in any room, with any client.
The Designer Clarity Bundle Step back and see the full picture. Three interactive wheels that give you clarity on your personal balance, your studio health, and your professional growth - so you can make better decisions about where to focus your energy.
What Changes for You
When every part of your client process works together - from the first conversation to the final fee - something shifts.
You stop feeling underprepared. You stop undercharging. You stop losing projects to designers who simply communicate better.
Instead, you show up to every discovery call, every proposal, every pricing conversation as the designer who knows their value, leads with authority, and wins the work they deserve.
This isn't a collection of templates.
It's the complete foundation for a more confident, more profitable design business.
Valued at $248. Yours for $197.
Everything you need. Nothing you don't. Ready to use today.