Built by a designer, for designers.

Most interior designers are brilliant at doing the work. Winning the work is a different skill entirely - and almost nobody teaches it.

I spent over 20 years in commercial interior design and property, working inside architectural practices, managing complex projects client-side, and delivering projects across retail and workplace sectors throughout APAC, EMEA and the Americas. I’ve sat at every seat at the table.

Then I stepped into a dedicated sales role - and closed $15 million worth of design-and-construct projects in twelve months.

Not because I learned to "do sales." Because I already understood how decisions get made in commercial property. I knew what CFOs are protecting, what procurement leads need to sign off, what property managers are accountable for. I knew how to read a room and meet people where they are.

The Coe Design Studio Sales Toolkit and Masterclass is being built from that experience - the exact frameworks, scripts, and systems I used to win work at that level, distilled into tools any interior designer can put to work immediately.

If you're losing work you should be winning, this is where that changes.