Professional templates covering every critical sales moment - from the first discovery call to following up after a lost pitch. Each one is structured, fillable, and ready to use today.
Free downloadable guide: detailed instructions for using the HTML product
This is a free download - a comprehensive, step-by-step guide that explains how to use the HTML product. The guide covers installation, setup, core features, customisation options, best practices, and troubleshooting tips. Included are detailed instructions to help beginners and experienced users get the most from the product. No payment or subscription required.
Five templates. One complete sales system. Everything an interior designer needs to find the right clients, win the work, and get paid what they're worth.
Most interior designers don't lose work because their design isn't good enough. They lose it because the sales process around the design isn't structured — discovery is inconsistent, proposals read like spec sheets, pricing conversations feel uncomfortable, objections go unanswered, and follow-up either doesn't happen or lands flat. This toolkit fixes all five.
What's in the bundle
The Interior Designer's Core Sales Toolkit is five downloadable HTML templates — interactive, fillable, and ready to use — each addressing a distinct moment in the sales process where work is won or lost:
Template 01 — Discovery Call Script & Prep Sheet: A structured framework for running discovery calls that position you as a consultant, surface the real problem, qualify fit, and feed directly into a stronger proposal.
Template 02 — Client Proposal Story Framework: A narrative structure that builds the case for your value before the fee appears — using the SCR (Situation–Complication–Resolution) method to make a yes feel inevitable.
Template 03 — Objection Response Cheat Sheet: Pre-written ARSI (Acknowledge–Reframe–Share–Invite) responses to the seven most common interior design objections, with editable fields to adapt every script to your voice.
Template 04 — Fee Positioning & Value Ladder: A four-tier service structure, fee positioning scripts, anchoring techniques, and a live fee calculator — so you present price from a place of confidence, not apology.
Template 05 — Follow-Up 5-Email Sequence: Five emails with a distinct purpose each — warmth, story, value, friction removal, and graceful close — spread across 21 days, with a live prospect tracker to manage your pipeline.
How it works as a system
The five templates are designed to work in sequence. Discovery (01) feeds the proposal (02). The proposal triggers objections (03) and pricing conversations (04). The follow-up sequence (05) converts the prospects who go quiet. Each template is strong on its own — together, they cover the complete arc from first conversation to closed engagement.
What's included in each template
A fully designed, interactive HTML file — works in any browser, no software required
Fillable fields throughout — customise to your studio, niche, and voice
Framework education built in — you understand why the approach works, not just what to do
Pipdecks® Storyteller Tactics and Strategy Tactics references — every template is anchored to a proven sales or communication framework
No external dependencies — all styling and scripts embedded, works offline
Who this is for
Interior designers with small to medium studios who are winning some work but converting inconsistently.
Designers who are talented at the design but uncomfortable in the sales conversation.
Studio owners who want a professional, repeatable sales process without hiring a sales coach or building one from scratch.
What this is not
This is not a course, a theory deck, or a PDF of tips. These are working tools — structured, pre-built, and ready to use on your next enquiry.
Pricing
Interior Designer's Core Sales Toolkit (all five templates): $47 AUD
Individual templates available separately: $12 AUD each
Why these five
Discovery, proposal, objections, pricing, and follow-up are the five moments where interior designers most consistently lose work they should have won. This bundle addresses every one of them — in the order they occur — so you have the right tool at every stage of the sale.
This downloadable HTML file gives you a structured, repeatable framework for running discovery calls — so you walk in prepared, ask the right questions, and walk out with everything you need to write a proposal that wins.
Purpose
Give you a consistent, professional call structure you can use verbatim or adapt to your style.
Help you ask questions that position you as a consultant, not a vendor.
Surface the real problem — not just the surface symptom — and the business context you need to craft a compelling proposal.
Qualify prospects early so you invest time only in opportunities that can become successful engagements.
What's included
Structured discovery script with an opening, agenda-setting section, and call close — ready to use from your first call.
Question flows organised by objective:
Business context and project goals
Current situation, constraints, and past attempts
Stakeholders, decision process, budget, and timeline
Success metrics and what "done well" looks like
Risks, dependencies, and scope clarity
The Hero & Guide framework applied to your opening — so you position yourself as the expert guide, not the hero fighting for the job.
Conditional prompts and suggested branching to handle evasive or underinformed prospects.
Pre-call prep fields to capture research, context, and your strategic intent before the call starts.
A post-call notes template that maps directly into a proposal outline.
Pipdecks® Storyteller Tactics reference — the deck that underpins the Hero & Guide positioning used throughout.
How it helps you win
Positions you as a consultative partner: question sequences are designed to draw out strategic intent, not just project details.
Reduces scope creep: getting clarity on what's in and out of scope at discovery prevents misaligned expectations before any proposal is written.
Improves proposal accuracy: captured context and prioritised goals let you recommend the right scope at the right budget.
Speeds proposal production: the post-call notes template is structured to feed directly into a proposal outline.
Increases conversion quality: qualification questions filter poor-fit leads before you invest hours in a full proposal.
Who this is for
Interior designers who run paid or unpaid discovery calls before submitting proposals.
Designers who want to move away from quoting from a brief and toward consultative, problem-led selling.
Studio owners who want a consistent sales process they can train staff or collaborators on.
How to use
Pre-call: complete the prep fields — research the client, set your strategic intent, review the question flows.
During the call: follow the script and question flows; capture answers in the notes template.
Post-call: complete the post-call checklist and map your notes into your proposal structure.
Deliverable details
File type: single downloadable HTML file — lightweight and accessible.
No external dependencies: all styling and scripts are embedded so it works offline.
Editable: fillable fields throughout; HTML comments indicate where to customise phrasing and company-specific details.
Why this matters
A weak discovery process leads to misunderstood scope, inaccurate pricing, and proposals that fail to win — or win the wrong work. This template gives you a practical, structured starting point to run discovery like a consultant: uncover the real problem, qualify fit, and set up proposals that close.
This downloadable HTML file transforms your proposals from spec sheets into narrative-led documents that build the case for your value before a single line item appears — using a proven story structure to make a yes feel inevitable.
Purpose
Replace the generic scope-and-price proposal format with a six-act story structure that builds client confidence as they read.
Position your expertise and approach as the logical resolution to the client's specific situation.
Create proposals that feel personal, considered, and different — not templated.
Give you a repeatable narrative architecture you can use for every project type and fee level.
What's included
The SCR Framework (Situation–Complication–Resolution) explained with visual examples.
A fillable Story Builder to draft each act for a specific proposal — with example language and prompts for each section.
Example proposal language — plug-and-play phrases for openings, transitions, scope framing, and closing vision.
A Proposal Audit checklist to review a draft proposal against the framework before you send it.
A notes tab to capture client context, key phrases to mirror, and review dates.
How it helps you win
Makes proposals feel personal: reflecting the client's exact situation back to them signals that you listened and understood.
Builds value before the fee: by the time the client reaches the investment section, they're already convinced of the need.
Differentiates your approach: most interior designers send scope lists; a narrative proposal is immediately distinctive.
Reduces negotiation: proposals framed around outcomes and risk create a stronger rationale for your fee than a list of hours ever will.
Improves consistency: a fixed arc means every proposal you write has the same structural quality, regardless of how much time you have.
Who this is for
Interior designers who write custom proposals for residential or commercial projects.
Designers who are winning some work but want a higher conversion rate without discounting.
Studio owners who want to produce stronger proposals faster, with a framework anyone on the team can follow.
How to use
Review the SCR Framework tab to internalise the story logic.
Open the Story Builder and complete each act for your current proposal using your discovery call notes.
Use the Example Language tab to sharpen phrasing — especially for acts two, four, and six.
Run the Proposal Audit checklist before sending.
Deliverable details
File type: single downloadable HTML file — lightweight and accessible.
Editable: fillable fields throughout; HTML comments indicate where to customise.
Why this matters
Most proposals fail not because the scope is wrong, but because the story isn't told. This template gives you a structured way to write proposals that clients feel — making the decision to hire you an easy one.
This downloadable HTML file gives you a calm, structured response to every common objection interior designers face — so you stop losing work in the conversation after the proposal lands.
Purpose
Replace improvised, defensive responses with a repeatable framework that keeps the conversation moving.
Help you hear what objections actually mean — and respond to the real concern, not the surface one.
Build confidence so that when a client says "it's too expensive" or "we need to think about it," you know exactly what to do next.
Turn the most common objection scenarios into practised skills, not stressful surprises.
What's included
The ARSI Framework (Acknowledge–Reframe–Share–Invite) explained and applied — a four-step response structure that works across every objection type without sounding scripted.
Pre-written ARSI responses for the seven most common interior design sales objections
Editable "your version" fields for every response, so you can adapt the language to your voice and niche.
An objection decoder: what the client is really asking behind each objection, so your response addresses the actual concern.
How it helps you win
Stops deals stalling at the post-proposal stage: most work is lost not because of a bad proposal, but because of an unconvincing response to a predictable objection.
Builds composure: knowing you have a framework means you're not improvising in a high-stakes moment.
Makes objections feel like signals: ARSI reframes objections as information, not rejection — so you respond with curiosity rather than defensiveness.
Speeds up the close: a well-handled objection often moves the conversation forward faster than avoiding it.
Who this is for
Interior designers who freeze or over-explain when a client pushes back on price or scope.
Designers who have strong proposals but inconsistent conversion after the proposal is sent.
Studio owners who want to train themselves or team members on consistent, confident objection handling.
How to use
Read through the ARSI Framework tab to understand the logic before the specific scripts.
Review each objection and the pre-written ARSI response — then write your own version in the editable field.
Use the practice prompts to rehearse out loud — the scripts work best when they're internalised, not read.
Add objections you encounter to the notes tab and build your personal response bank over time.
Deliverable details
File type: single downloadable HTML file that works offline — lightweight and accessible.
Editable: fillable fields throughout; adapt every response to your niche and voice.
Why this matters
The difference between designers who close consistently and those who don't is rarely the proposal — it's what happens in the conversation after it lands. This template gives you a composed, client-centred response to every common objection, so you stop losing work you should have won.
This downloadable HTML file — with a live fee calculator built in — helps you structure your services into a clear value ladder, talk about price with confidence, and stop leaving money on the table by underpricing or discounting.
Purpose
Build a tiered service offer that gives clients a clear choice — and guides them toward the right engagement level.
Replace hourly rate conversations with outcome-based, value-led pricing language.
Give you the scripts and anchoring techniques to present your fee as a signal of expertise, not a number to defend.
Help you calculate fees accurately so your pricing reflects your true cost of delivery, not a guess.
What's included
The three core positioning principles: Anchor High First, Contrast Don't Discount, Name the Value Not the Hours — each with applied examples for interior design contexts.
A fillable four-tier Value Ladder:
Entry (Discovery / Consultation)
Core (Full Design Service — highlighted as most popular)
Premium (Design + Project Management)
VIP / White Glove (Fully Concierge)
Pre-populated suggested inclusions for each tier, with editable fields for your names, fees, deliverables, and ideal client for each level.
Fee Positioning Scripts for three critical moments: before you name the number (value frame first), presenting two or three tiers (the option-shift technique), and after naming the fee (silence and confident bridging language).
An Anchoring & Framing table — five anchoring techniques with starter examples and editable "your version" fields, plus a value language swap table contrasting commodity language with expert language.
A live Fee Calculator: enter estimated hours per phase, your target rate, and an overhead multiplier — it calculates your recommended fee. Enter your proposed flat fee — it shows your effective hourly rate. Includes a scope-based fee builder with inclusions and add-ons.
How it helps you win
Anchors client expectations before price appears: the right opening moves the conversation from "how much?" to "which option is right for us?"
Eliminates the hourly rate trap: tiered, outcome-based pricing is harder to compare and easier to justify.
Gives you language for the most uncomfortable moment in sales — naming your fee — with confidence and no over-explaining.
Increases average project value: a clearly articulated premium tier upgrades clients who are ready for it.
Improves fee accuracy: the calculator catches underquoting before it locks you into a margin-destroying engagement.
Who this is for
Interior designers who discount under pressure or feel uncertain when a client questions their fee.
Designers moving from hourly billing to project-based or value-based pricing.
Studio owners who want a structured, consistent way to present service options and pricing across every enquiry.
How to use
Start with the Overview tab — internalise the three positioning principles before building your ladder.
Complete your Value Ladder — name each tier, set fees, and define inclusions for each level.
Rehearse the Fee Positioning Scripts until they feel natural in your voice.
Use the Fee Calculator when scoping a project to check your fee before it goes in the proposal.
Deliverable details
File type: single downloadable HTML file — includes a live JavaScript fee calculator, no external tools needed.
No external dependencies: all styling and scripts are embedded so it works offline.
Editable: fillable fields throughout; customise tier names, fees, inclusions, and scripts for your studio.
Why this matters
Most interior designers undercharge not because of market conditions, but because they don't have a structured way to present value before they name a number. This template changes that — giving you a tiered offer, the right language, and the confidence to charge what your work is worth.
This downloadable HTML file gives you five production-ready follow-up emails — each with a distinct purpose — so you stop sending flat "just checking in" messages and start following up with intention.
Purpose
Replace generic follow-up with a sequenced, strategic approach that moves prospects forward without pressure.
Give each email a single job: warm the relationship, tell a relevant story, name the value, remove friction, and close with confidence.
Build a repeatable post-proposal process so no warm lead goes quiet without a real follow-up attempt.
Develop the discipline to follow up from a position of value, not desperation.
What's included
The Five-Email Arc explained — the logic behind each email's role in the sequence and why the order matters.
The three rules of the sequence: one job per email, short is not weak, and each email stands alone.
Five fully drafted emails with editable starter copy, subject lines, and purpose notes
A fillable Sequence Setup section to enter your studio details, tone preferences, and standard send timing.
A live Prospect Tracker table to log each lead, track which email they've received, record the next send date, and note status and outcome.
How it helps you win
Stops leads going cold after the proposal lands: a five-email sequence over three weeks gives every warm prospect a real chance to convert.
Removes the awkwardness of following up: when each email has a clear purpose and provides value, following up feels professional rather than pushy.
Differentiates you from other designers: most don't follow up at all, or send one flat check-in — a sequenced, story-led approach is immediately distinctive.
Builds pipeline visibility: the Prospect Tracker gives you a clear view of where every active lead sits in the sequence at any given time.
Who this is for
Interior designers who send proposals and then wait — and lose work to silence they didn't have to accept.
Designers who follow up but don't know what to say beyond "just checking in."
Studio owners who want a consistent, repeatable post-proposal process they can run across every enquiry.
How to use
Read the Overview tab — understand the arc and the three rules before drafting anything.
Work through each email tab and edit the starter copy to your voice and niche.
Add active prospects to the Tracker and log which email you've sent and when.
Send on the suggested schedule; note what gets responses in the Performance Notes and refine over time.
Deliverable details
File type: single downloadable HTML file — lightweight and accessible.
Editable: starter email copy, subject lines, and all fields are customisable for your studio voice.
Why this matters
Most design work is lost not because the proposal was wrong, but because the follow-up was absent. A well-timed, value-led sequence keeps you present without pressure — and converts the leads that would otherwise go quiet.
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