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Interior Designer's / Core Sales Toolkit
Five templates. One complete sales system. Everything an interior designer needs to find the right clients, win the work, and get paid what they're worth.
Most interior designers don't lose work because their design isn't good enough. They lose it because the sales process around the design isn't structured — discovery is inconsistent, proposals read like spec sheets, pricing conversations feel uncomfortable, objections go unanswered, and follow-up either doesn't happen or lands flat. This toolkit fixes all five.
What's in the bundle
The Interior Designer's Core Sales Toolkit is five downloadable HTML templates — interactive, fillable, and ready to use — each addressing a distinct moment in the sales process where work is won or lost:
Template 01 — Discovery Call Script & Prep Sheet: A structured framework for running discovery calls that position you as a consultant, surface the real problem, qualify fit, and feed directly into a stronger proposal.
Template 02 — Client Proposal Story Framework: A narrative structure that builds the case for your value before the fee appears — using the SCR (Situation–Complication–Resolution) method to make a yes feel inevitable.
Template 03 — Objection Response Cheat Sheet: Pre-written ARSI (Acknowledge–Reframe–Share–Invite) responses to the seven most common interior design objections, with editable fields to adapt every script to your voice.
Template 04 — Fee Positioning & Value Ladder: A four-tier service structure, fee positioning scripts, anchoring techniques, and a live fee calculator — so you present price from a place of confidence, not apology.
Template 05 — Follow-Up 5-Email Sequence: Five emails with a distinct purpose each — warmth, story, value, friction removal, and graceful close — spread across 21 days, with a live prospect tracker to manage your pipeline.
How it works as a system
The five templates are designed to work in sequence. Discovery (01) feeds the proposal (02). The proposal triggers objections (03) and pricing conversations (04). The follow-up sequence (05) converts the prospects who go quiet. Each template is strong on its own — together, they cover the complete arc from first conversation to closed engagement.
What's included in each template
A fully designed, interactive HTML file — works in any browser, no software required
Fillable fields throughout — customise to your studio, niche, and voice
Framework education built in — you understand why the approach works, not just what to do
Pipdecks® Storyteller Tactics and Strategy Tactics references — every template is anchored to a proven sales or communication framework
No external dependencies — all styling and scripts embedded, works offline
Who this is for
Interior designers with small to medium studios who are winning some work but converting inconsistently.
Designers who are talented at the design but uncomfortable in the sales conversation.
Studio owners who want a professional, repeatable sales process without hiring a sales coach or building one from scratch.
What this is not
This is not a course, a theory deck, or a PDF of tips. These are working tools — structured, pre-built, and ready to use on your next enquiry.
Pricing
Interior Designer's Core Sales Toolkit (all five templates): $47 AUD
Individual templates available separately: $12 AUD each
Why these five
Discovery, proposal, objections, pricing, and follow-up are the five moments where interior designers most consistently lose work they should have won. This bundle addresses every one of them — in the order they occur — so you have the right tool at every stage of the sale.
Five templates. One complete sales system. Everything an interior designer needs to find the right clients, win the work, and get paid what they're worth.
Most interior designers don't lose work because their design isn't good enough. They lose it because the sales process around the design isn't structured — discovery is inconsistent, proposals read like spec sheets, pricing conversations feel uncomfortable, objections go unanswered, and follow-up either doesn't happen or lands flat. This toolkit fixes all five.
What's in the bundle
The Interior Designer's Core Sales Toolkit is five downloadable HTML templates — interactive, fillable, and ready to use — each addressing a distinct moment in the sales process where work is won or lost:
Template 01 — Discovery Call Script & Prep Sheet: A structured framework for running discovery calls that position you as a consultant, surface the real problem, qualify fit, and feed directly into a stronger proposal.
Template 02 — Client Proposal Story Framework: A narrative structure that builds the case for your value before the fee appears — using the SCR (Situation–Complication–Resolution) method to make a yes feel inevitable.
Template 03 — Objection Response Cheat Sheet: Pre-written ARSI (Acknowledge–Reframe–Share–Invite) responses to the seven most common interior design objections, with editable fields to adapt every script to your voice.
Template 04 — Fee Positioning & Value Ladder: A four-tier service structure, fee positioning scripts, anchoring techniques, and a live fee calculator — so you present price from a place of confidence, not apology.
Template 05 — Follow-Up 5-Email Sequence: Five emails with a distinct purpose each — warmth, story, value, friction removal, and graceful close — spread across 21 days, with a live prospect tracker to manage your pipeline.
How it works as a system
The five templates are designed to work in sequence. Discovery (01) feeds the proposal (02). The proposal triggers objections (03) and pricing conversations (04). The follow-up sequence (05) converts the prospects who go quiet. Each template is strong on its own — together, they cover the complete arc from first conversation to closed engagement.
What's included in each template
A fully designed, interactive HTML file — works in any browser, no software required
Fillable fields throughout — customise to your studio, niche, and voice
Framework education built in — you understand why the approach works, not just what to do
Pipdecks® Storyteller Tactics and Strategy Tactics references — every template is anchored to a proven sales or communication framework
No external dependencies — all styling and scripts embedded, works offline
Who this is for
Interior designers with small to medium studios who are winning some work but converting inconsistently.
Designers who are talented at the design but uncomfortable in the sales conversation.
Studio owners who want a professional, repeatable sales process without hiring a sales coach or building one from scratch.
What this is not
This is not a course, a theory deck, or a PDF of tips. These are working tools — structured, pre-built, and ready to use on your next enquiry.
Pricing
Interior Designer's Core Sales Toolkit (all five templates): $47 AUD
Individual templates available separately: $12 AUD each
Why these five
Discovery, proposal, objections, pricing, and follow-up are the five moments where interior designers most consistently lose work they should have won. This bundle addresses every one of them — in the order they occur — so you have the right tool at every stage of the sale.