Speak their language.
A compelling ‘hook’ is one thing - having it speak to your ideal client is another.
This fun and interactive tool knows the difference between a first-home buyer who doesn't know what they want and a corporate client who wants it yesterday.
Speak Their Language is built around 12 interior design client personas - residential and commercial - each mapped to the real frustrations, fears, and motivations your studio encounters. Select your persona, generate hooks across empathy, authority, outcome, and action categories, and walk away with messaging that sounds like you actually know your client. Because now, you do.
A fun tool built for social media content planning, client pitching, or simply knowing what to say before you walk into the room.
Coe Design Studio
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Coe Design StudioPain Point &
Hook Generator
Hook Generator
Identify your client's real pain points, then generate ready-to-use hooks that drive engagement and build trust — written from your client's perspective.
12 Client Personas100+ Pain Points1,600+ HooksClick to Copy
Step 01
Choose Sector & Client Persona
01
Sector
Client Persona
Select a sector above to see personas.
Step 02
Find the Pain Point
02
Spin for a lucky dip or choose one directly
Hit Lucky Dip or choose below
or choose one directly
Your Hooks
Ready-to-Use Hooks
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